EOS Discovery Tour
Welcome to the Photokina playground: Thousands of cameras, pushing and shoving around the stands. Right in the middle, Canon with its new EOS 400D-camera.
Client dentsu Inc. had awarded Peter Zobel (zobel: film stage concept) the job of offering visitors a new form of trade fair communication and a new product experience. Instead of creating a themed setting as a shooting terrain, interested visitors were invited to what the newspaper “Kölner Stadtanzeiger” referred to as a “photo-safari into the Cologne wilderness”. For whoever had expected to be taken to Cologne Cathedral had to think again. Instead the group was transported to a defunct industrial site; a true playground for photographers of all ages. At this exhibition and B-to-C event, commotion was Peter Zobel’s partner and ensured the smooth running of this interactive product launch.