EOS Discovery Tour
Welcome to the Photokina playground: Thousands of cameras, pushing and shoving around the stands. Right in the middle, Canon with its new EOS 400D-camera. Client dentsu Inc. had awarded Peter Zobel (zobel: film stage concept) the job of offering visitors a new form of trade fair communication and a new product experience. Instead of creating a themed setting as a shooting terrain, interested visitors were invited to what the newspaper “Kölner Stadtanzeiger” referred to as a “photo-safari into the Cologne wilderness”. For whoever had expected to be taken to Cologne Cathedral had to think again. Instead the group was transported to a defunct industrial site; a true playground for photographers of all ages. At this exhibition and B-to-C event, commotion was Peter Zobel’s partner and ensured the smooth running of this interactive product launch.
Terex on bauma 2019
Big, bigger, bauma: In 2019, the bauma presented itself in its three-year cycle once again as the mining equipment and construction machine exhibition of the superlative, where 3,700 international exhibitors presented their newest developments in unprecedented 617,000 square meters of space. One of the largest areas of the open-air exhibition area was occupied by the Terex Corporation, which presented on an area measuring around 5,000 square meters numerous large to very large machines of different brands belonging to the corporation. epicto GmbH (www.epicto.de) was responsible for the media design of the exhibition presentation, and not only the technical realization but also the concept and presentation of the image concept in cooperation with commotion – both aspects went hand in hand at the bauma 2019 and were substantially responsible that the much noticed appearance of Terex was more than the sum of its parts.