100 years of BÄKO
For BÄKO, the leading purchasing cooperative of bakeries and pastry shops, commotion demonstrated its expertise regarding anniversary celebrations and in doing so showed the sustainability of the cooperative. The concept of the production for the one-day anniversary celebration was based on the symbol of a rope. A rope can carry weight that a single thread could never bear.
The idea behind the cooperative was thus projected by means of a memorable metaphor: Together we can reach our goals quicker and more accurately. And if several ropes are tied together to make a net, a new image emerges that further highlights the networking approach of a cooperative. As well as the conceptual idea for the anniversary celebration, the commotion team took care of artistic direction, media production and the overall direction and coordination of the event.
“Roll up! Roll up!”
When the participants of WWK kick-off event left the conference room after long meeting, they were taken by surprise: In the conference hall next to theirs a 30-foot high chairoplane was turning to the sound of an old fair organ. Suddenly the employees found themselves visiting a funfair a century before our time.
WWK wanted to give their team something special on their anniversary and strengthen staff loyalty as well as arouse emotions. The ancient fairground ride from 1918 was combined with other original collector’s items. 120 years of WWK insurance – yet more proof of commotion’s knowhow when it comes to celebrating anniversaries.