The “Performance” is the word-wide customer event of software company Cognos, which has been part of the IBM group since 2007. In Germany, the “Performance” receives more than 800 guests every year. commotion’s job: Project and coordination and direction of the conference with keynote and break-outs as well as the conception and production of the evening show event.
The goal of the event: To offer participants, following an extensive conference program with up to 85 lectures, a platform for networking and to strikingly re-enact the overall theme of the event. Whether gala, party or avant-garde style stage-performance, commotion continuously ensured from 2004 to 2012 the successful live communication of an innovative company’s self-concept, and, in doing so, offered an unusual activity for maintaining customer loyalty.
Since 2007, ARAG has put its faith in commotion’s expertise for the annual kick-off and management events as well as the New Year opening and sales conference. commotion is in charge of design and project management, and directs the conference part during the daytime as well as the conception and entertainment i.e. the show production of the evening event that also reflects the overall theme of the day.
The concept of the evening show “Our House” for instance artistically rendered the family character of the company. The division of the event location into rooms recreated the interior decoration of a modern home. The individual subareas symbolized the traditional living areas of a house and thus the different areas in which ARAG insures its customers.
In full sail
The staff looked a bit baffled when they arrived at the kick-off meeting of Total Mineralöl. No traditional conference hall, no stage. Instead, they found themselves in an empty dockyard building in the harbor of Neuss. All that was there were some piles of collapsed cardboard boxes. No, commotion had not got the date of the staff event wrong. The astonished faces were part of the plan to put across the message: “Only if everyone lends a hand can you steer a ship to success.”
After an experienced skipper had given a briefing, the start signal sounded “Cast off!” Together, everybody folded the cardboard to make seats and hoisted the foresail – the projection screen for the speakers. The conference as a teambuilding event!
Schicht im analogen Schacht
In the end of 2017 commotion designed and realised the annual customer conference “BMC Exchange” for the US-American software group BMC: 600 customers experienced the brand, the company and the product offering with the motto “Digitale Disruption - Schicht im analogen Schacht” up close.
The colliery Zollverein with its machinery was staged as a metaphoric turning point for the economic changes.
The daily agenda offered visionary keynotes, profound lectures, live demos and best practice examples. Meanwhile the guests were able to visit the trade exhibition hosted by BMC partners to network.
In the evening the atmosphere neatly changed: differently themed guided tours took the participants around the colliery terrain and told stories of the once most fashionable and largest colliery in the world. After the sun set the industrial area of the Grand Hall Zollverein transformed to a laid-back street food market, where the guest let the evening end in a smooth atmosphere with a local crafted beer.