“Being there – for a healthy life”

commotion won a Europe-wide pitch and, following on from 2018, once again staged and implemented the “AOK Future Day” for AOK Hessen as the lead agency. All 4,000 employees were invited to the Buderus Arena in Wetzlar for a day to hear from the executive team and representatives from various departments about how the company is equipped for the future, how it will successfully meet the challenges of the health insurance market, and how it will continue to grow.

In addition to keynotes and panel discussions, the program also included some surprising formats. In a quiz show involving the entire audience, technical content was conveyed in a memorable way. One of the highlights was the “cold opening” and interactive drum finale with Germany's best drummer, Bertram Engel, band member with Peter Maffay and Udo Lindenberg. AOK Hessen impressively demonstrated that it and all its employees are setting the pace for a shared future.