“Being there – for a healthy life”
commotion won a Europe-wide pitch and, following on from 2018, once again staged and implemented the “AOK Future Day” for AOK Hessen as the lead agency. All 4,000 employees were invited to the Buderus Arena in Wetzlar for a day to hear from the executive team and representatives from various departments about how the company is equipped for the future, how it will successfully meet the challenges of the health insurance market, and how it will continue to grow.
In addition to keynotes and panel discussions, the program also included some surprising formats. In a quiz show involving the entire audience, technical content was conveyed in a memorable way. One of the highlights was the “cold opening” and interactive drum finale with Germany's best drummer, Bertram Engel, band member with Peter Maffay and Udo Lindenberg. AOK Hessen impressively demonstrated that it and all its employees are setting the pace for a shared future.
Our House
Since 2007, ARAG has put its faith in commotion’s expertise for the annual kick-off and management events as well as the New Year opening and sales conference. commotion is in charge of design and project management, and directs the conference part during the daytime as well as the conception and entertainment i.e. the show production of the evening event that also reflects the overall theme of the day. The concept of the evening show “Our House” for instance artistically rendered the family character of the company. The division of the event location into rooms recreated the interior decoration of a modern home. The individual subareas symbolized the traditional living areas of a house and thus the different areas in which ARAG insures its customers.
Bäko-Workshop
The BÄKO -Workshop 2025 brought together around 350 industry experts from the baking and confectionery trade in the plenary building of the old Bundestag in Bonn. The commotion team was responsible for the design, staging and organisational planning of the 2.5-day industry gathering.
The event took place in the historic, listed plenary hall. As structural changes were virtually impossible, commotion developed a custom-made stage construction. This covered the presidium and Bundesrat rows and harmoniously integrated modern conference technology into the historic architecture.
A duo of moderators guided the audience through a varied programme of keynotes, dialogue formats and break-out sessions.
The atmospheric finale was the "BÄKO-Workshop PARTYLINER-Night" with a live band, DJane and two dance floors – a successful conclusion to an inspiring industry event.
Schicht im analogen Schacht
In the end of 2017 commotion designed and realised the annual customer conference “BMC Exchange” for the US-American software group BMC: 600 customers experienced the brand, the company and the product offering with the motto “Digitale Disruption - Schicht im analogen Schacht” up close. The colliery Zollverein with its machinery was staged as a metaphoric turning point for the economic changes.
The daily agenda offered visionary keynotes, profound lectures, live demos and best practice examples. Meanwhile the guests were able to visit the trade exhibition hosted by BMC partners to network.
In the evening the atmosphere neatly changed: differently themed guided tours took the participants around the colliery terrain and told stories of the once most fashionable and largest colliery in the world. After the sun set the industrial area of the Grand Hall Zollverein transformed to a laid-back street food market, where the guest let the evening end in a smooth atmosphere with a local crafted beer.
