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A40 Still-Leben

On the occasion of the public event “A40 Still-Leben” on the A40 motorway in 2010, commotion conducted a customer loyalty initiative in the form of an authentic French picnic on behalf of petroleum group Total. With this initiative, which took place in the year Essen was European Capital of Culture, Total demonstrated a strong attachment to the Ruhr region, invited its guests and all visitors of the A40 event to meet up in a laid-back atmosphere and contributed cultural content and creativity to the work of art of that day: the Still-Leben A40.
From tent equipment, sound technology and electric generators to fine catering – the logisticians of the live-marketing manufactory managed to transport, set up and take down the required equipment in the shortest time on the A40 motorway. After all, the motorway had to be ready for cars to pass through without problems the very next day.


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