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Schicht im analogen Schacht

In the end of 2017 commotion designed and realised the annual customer conference “BMC Exchange” for the US-American software group BMC: 600 customers experienced the brand, the company and the product offering with the motto “Digitale Disruption - Schicht im analogen Schacht” up close. The colliery Zollverein with its machinery was staged as a metaphoric turning point for the economic changes.

The daily agenda offered visionary keynotes, profound lectures, live demos and best practice examples. Meanwhile the guests were able to visit the trade exhibition hosted by BMC partners to network.

In the evening the atmosphere neatly changed: differently themed guided tours took the participants around the colliery terrain and told stories of the once most fashionable and largest colliery in the world. After the sun set the industrial area of the Grand Hall Zollverein transformed to a laid-back street food market, where the guest let the evening end in a smooth atmosphere with a local crafted beer.


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