The “Performance” is the word-wide customer event of software company Cognos, which has been part of the IBM group since 2007. In Germany, the “Performance” receives more than 800 guests every year. commotion’s job: Project and coordination and direction of the conference with keynote and break-outs as well as the conception and production of the evening show event.
The goal of the event: To offer participants, following an extensive conference program with up to 85 lectures, a platform for networking and to strikingly re-enact the overall theme of the event. Whether gala, party or avant-garde style stage-performance, commotion continuously ensured from 2004 to 2012 the successful live communication of an innovative company’s self-concept, and, in doing so, offered an unusual activity for maintaining customer loyalty.