Since 2007, ARAG has put its faith in commotion’s expertise for the annual kick-off and management events as well as the New Year opening and sales conference. commotion is in charge of design and project management, and directs the conference part during the daytime as well as the conception and entertainment i.e. the show production of the evening event that also reflects the overall theme of the day. The concept of the evening show “Our House” for instance artistically rendered the family character of the company. The division of the event location into rooms recreated the interior decoration of a modern home. The individual subareas symbolized the traditional living areas of a house and thus the different areas in which ARAG insures its customers.