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In full sail

The staff looked a bit baffled when they arrived at the kick-off meeting of Total Mineralöl. No traditional conference hall, no stage. Instead, they found themselves in an empty dockyard building in the harbor of Neuss. All that was there were some piles of collapsed cardboard boxes. No, commotion had not got the date of the staff event wrong. The astonished faces were part of the plan to put across the message: “Only if everyone lends a hand can you steer a ship to success.”
After an experienced skipper had given a briefing, the start signal sounded “Cast off!” Together, everybody folded the cardboard to make seats and hoisted the foresail – the projection screen for the speakers. The conference as a teambuilding event!

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