100 years of BÄKO

For BÄKO, the leading purchasing cooperative of bakeries and pastry shops, commotion demonstrated its expertise regarding anniversary celebrations and in doing so showed the sustainability of the cooperative.
The concept of the production for the one-day anniversary celebration was based on the symbol of a rope. A rope can carry weight that a single thread could never bear. The idea behind the cooperative was thus projected by means of a memorable metaphor: Together we can reach our goals quicker and more accurately. And if several ropes are tied together to make a net, a new image emerges that further highlights the networking approach of a cooperative. As well as the conceptual idea for the anniversary celebration, the commotion team took care of artistic direction, media production and the overall direction and coordination of the event.